Website Design
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Website design and Development
Keywords are key to SEO
Choosing the keywords your website will target and each page is key to having a successful SEO strategy.
Your website should talk about your specialized topic, and each inner page should deal with more specific aspects of that topic. These keywords will depend on your specific products or services, your target market, and the competition in the area or region where you do business. The ideal is to choose keywords that have a good volume of monthly searches, but at the same time do not have high competition. Targeting the most popular words seem like the best plan; however, competing with websites that already have an advantage can be counterproductive.
Structure and User Experience
The structure of your website needs to be built to make it easy for search engines to crawl through your pages. You must categorize your content by putting the most important pages at the top of your hierarchical tree. The important thing is that it is intuitive and straightforward for both people and engines to find what they are looking for without too many clicks.
The user experience needs to reflect that you have good content, good design, and good navigation so that visitors feels comfortable being on your site. Remove all those frictions that prevent the visitor from finding what they are looking for.