Pay Per Click (PPC)
Looking for quicker results? An affective PPC strategy is ideal.
Quicker results with PPC
What is Pay Per Click (PPC)?
Pay Per Click (PPC) is paid digital marketing where advertisers pay a fee each time their ad is clicked. The term PPC can apply to paid ads on social media networks, like Facebook, Twitter and LinkedIn. But the largest player is Google, which helps your ads stand out by displaying them at the top and right-hand side of Google’s search engine results.
The advantages of PPC
PPC offers quick results as your ads appear above the organic rankings.
While setting up a PPC campaign, you get to choose who you want to target with your ads. Do you want people from a specific geographic area? Or people of a particular age? Marital status? Or interest? If so, then you should use PPC.
Lastly, you can A/B test your messaging by running two different ads simultaneously to measure which one converts better.